associate creative director & brand storyteller
(01) About
Albus Dumbledore called words “our most inexhaustible source of magic.”
So, I made a career out of them.
Over the past 13 years, I’ve worked on B2C brands at agencies and in-house at a B2B software company. The audiences and challenges were different, but the work always started with the same question: why would someone care?
That question underpins everything I do. I want to understand the humans we’re trying to reach and find something real to build an idea around. Finding the insight that opens up the door for creative possibility is still my favorite part of the work.
(02) Experience
A trip down memory lane
2023 — Present
Associate Creative Director, Brand & Story
— Sprout Social
Strategy · Story · Team Leadership
2020 — 2023
Manager, Brand Copy
— Sprout Social
Management · Mentorship · Vision
2017 — 2020
Senior Copywriter | Copywriter
— Sprout Social
Brand Voice · Copywriting
2016 — 2017
Digital Copywriter
— Energy BBDO
Web · Social · TV
2013 — 2016
Copywriter
— Walton Isaacson
OOH · Web · Social · Experiential · Retail · Print · Radio
(03) Selected Work
Cool stuff I've made
INTEGRATED CAMPAIGN
Social Intelligence Launch
To reposition itself in the market, Sprout had to tell the world a new story. It was no longer claiming to be a better way to run social media—it was a better way to run your business.
Launch Film · Manifesto · Awards Program
PRODUCT OVERVIEW VIDEO
It's Not Magic, it's Sprout
A product video that turned a long list of AI capabilities into one clear advantage: the features customers wished for were already built into their workflows—not an add-on.
Concept · Script · Creative Direction
PRODUCT STORYTELLING
Product Launch Films
Every product launch needs a story worth telling. For Trellis, Influencer Marketing and Customer Care, I helped shape that story around what each made possible for our customers.
Concept · Script · Creative Direction